Order the new book, The United States Football League, 1982–1986.
Edward J. DeBartolo
Perhaps no USFL ownership caused the NFL more consternation than that of Edward John DeBartolo, Sr., owner of the Pittsburgh Maulers. His ownership of a USFL franchise placed a spotlight on the NFL and its policies of prohibiting ownership in other professional leagues.
Nevertheless, DeBartolo liked what he saw during the USFL's formation and applied to place a USFL franchise in Pittsburgh, and his was the first expansion application considered and approved by the owners. DeBartolo's USFL expansion application was unique in one sense, in that it personally committed him to fulfill its terms. Other applicants each had formed corporations or partnerships, shielding themselves from personal liability for the $6 million franchise fee.
Despite an initial splash when the franchise signed Heisman Trophy winner Mike Rozier, the Maulers performed poorly on the field, firing its coach and finishing with a 3-15 mark, tied for the USFL's worst record.
Sadly, the 1984 season would be the only one DeBartolo would have as owner of the Maulers. Though the team had lost a reported $ 10 million in 1984, it wasn't the financial loss that killed the team. On October 18, 1984 the USFL announced it would play in the fall beginning in 1986. Just seven days later, DeBartolo decided he wouldn't compete with the Steelers and simply folded the team.
DeBartolo would continue for the next decade in his various business interests, dying at the age of 85 on December 19, 1994.